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Edward Bernays, the father of public relations, rebranded smoking from something unhealthy to something sexy. In 1929 he capitalized on the feminist movement and repositioned cigarettes with a “torches of freedom” campaign
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Torches of Freedom: Women and Smoking Propaganda
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How Lucky Strike Became an Icon of the Feminist Movement
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Blowing Smoke: The Mating of Propaganda and Public Relations – John W Harding
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