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Australia discovered the world's ugliest color and used it to kill cigarette sales. The color? Pantone 448 C (a muddy olive-brown). The results? One of the most successful behavior change campaigns in
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Researchers Determine Pantone 448C is the Ugliest Color Available
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In Defense of Pantone 448 C
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In Norway, all nicotine products must be sold in standardized packaging featuring Pantone 448 C. Known as the “world's ugliest color,” Pantone 448 C was selected by a market research firm in
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Could You Design a Product to be Hated?
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all nicotine products in norway have to use the same standardized packaging: pantone 448 C pantone 448 C is called the “world's ugliest color” because it was specifically chosen by a market
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Could You Design a Product to be Hated?
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