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Can Opaque Couché, the World's Ugliest Color, Deter Smoking?
24.34
Percentage of Sample Associating Pack Color With Product Strength and
28.65
Effects of stick design features on perceptions of characteristics of cigarettes
28.50
Australia discovered the world's ugliest color and used it to kill cigarette sales. The color? Pantone 448 C (a muddy olive-brown). The results? One of the most successful behavior change campaigns in
24.19
Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico
28.96
Australia discovered the world's ugliest color and used it to kill cigarette sales. The color? Pantone 448 C (a muddy olive-brown). The results? One of the most successful behavior change campaigns in
23.39
The colour Pantone 448 C (brownish colour) was considered so ugly that Australia made it the cigarette packaging colour to deter smokers : r/interestingasfuck
24.50
