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It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He
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Smokin' Women – PRINT Magazine
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Torches of Freedom: Women and Smoking Propaganda
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Edward Bernays (1891-1995), Sigmund Freud's cousin, played a key role in manipulating advertising campaigns in mid-20th-century USA, including the "Torches of Freedom" campaign in which he reshaped the (then-taboo) perception of women
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Edward Bernays: How One Man Manipulated All of America | by Nikhil Rajan
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Edward L. Bernays and selling tobacco with a grand 'Green Ball'
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Torches of Freedom: Women and Smoking Propaganda
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