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Traditionally, doctors held authority, and patients trusted their expertise. As cigarette health concerns arose, tobacco companies strategically used the powerful phrase "doctors recommend" from the 1930s to the 1950s, associating it with
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Addressed to you not as a smoker… but as a doctor': doctor‐targeted cigarette advertisements in JAMA - Jackler - 2018 - Addiction
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For Your Health" #drstevebrule #foryourhealth #vintageadvertising # cigarettes
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Marilyn E. Jackler Memorial Collection of Tobacco Advertisements AC1224 For more information contact the Archives Center at arch
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Figure 5 from "The doctors' choice is America's choice": the physician in US cigarette advertisements, 1930-1953
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Image of CAMEL CIGARETTE AD, 1946 'More Doctors smoke Camels than any
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What next? 'Four out of five doctors recommend.' 1951 : r/vintageads
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